Imetec is a historical Italian small appliances company. It is part of Tenacta Group SpA, the Italian industrial hub that unites leading brands with a unique mission: to “create” new ideas, the result of Italian ingenuity, to make everyone’s life simpler and more comfortable. The Group identified three worlds of reference that fulfil the needs of increasingly demanding consumers: home, wellness and beauty, supplied by the Imetec and Bellissima brands.

With its great little ideas, Imetec is a historical and popular brand that proposes, in a concrete and accessible way, a complete line of simple and effective solutions for home and personal care. The aim is to make the life of consumers easier, bringing wellbeing and pleasure in a simple and practical way. All of the products, whether they are for home or personal care, feature a high content of innovation, while being simple to use and providing a sense of gratification. The new “IMETEC” pay-off , the Italy of ideas developed from these premises.

On the market in Europe, South America and the Far East, with sites in the UK, Spain, Argentina, Russia and China. Imetec is the first European electric blanket manufacturer and boasts a strategic presence in the reference markets: in addition to the countries mentioned above, Imetec has in fact developed strategic partnerships that guarantee a solid presence in key markets such as North America and Australia and important market leadership in Italy and Chile.